Bobby’s Investing Platform
In addition to spending the past decade amassing a cult-like following in the music industry, Bobby has additionally parlayed his success into a proven platform as an investor.
Bobby has invested across sizes and stages, from retail to healthcare to fashion to fast-paced technologies. Bobby’s focus is impact: investing to create long-term community value.
The Concept (Clothing)
Centered in the belief in “Enlightenment Through Thread;” The Concept is Bobby Shmurda’s original clothing line creating eco-friendly garments infused with messages to inspire personal growth and improvement.
Boujé (Beverage)
Boujé is Bobby’s official liquor (prosecco) brand. With a unique taste for luxury and a branding to follow, Boujé appeals to the tastes of the elite. A sip of Boujé is a sip of excellence, reminisicent of times of triumph and success. Boujé is available in limited test runs and will be globally available soon.
Prevention Before Care (Charity)
Prevention Before Care (PBC) is a gift to the world, born from Bobby’s genuine belief that everyone deserves the attention and love they need to turn their life around. The biggest problem in the world when it comes to drug, substance, and other addiction isn’t just the lack of care, it’s the lack of prevention! PBC actively creates, invests in, and facilitates systems to combat substance abuse in our communities, as well as to protect younger generations
Lion’s Paw (Food, Retail Holdings)
Lion’s Paw is a holdings entity home to several successful brands: Shmurda, an R&D stage medical brand with a lengthy demand list. Shmurda Cookies, a cookie brand developed in partnership with Kakes NYC; a branded tool, developed in collaboration with Fuma Enterprises; and finally Shmurda Strain NJ, developed in collaboration with Cookies Harrison
Hot Nation (Booking Agency)
Hot Nation is a globally acclaimed booking agency, home to some of the world’s most in-demand upcoming talent across music, acting, art, and other forms of entertainment. The firm provides proprietary resources and opportunities for both talent and bookers by leveraging Bobby’s empire of connections, industry expertise, and know-how built over a decade at the highest level of the industry.
GS9 (Record Label)
Home to countless viral moments, hit songs and rapidly-growing artists; GS9 is Bobby Shmurda’s official record label brand. The label benefits from exclusive access to the highest tier of music distribution, along with endless industry connections. GS9 is a premium brand and is rapidly expanding
Bobby’s Ventures (Venture Capital Investing):
With a keen eye for value across industries, and a proven platform in consumer, internet, media, and retail businesses – Bobby’s Ventures is a premier venture capital and angel investing platform seeding some of the next generation’s most inspiring companies. Bobby himself, as well as the BV platform invests across stages, fund sizes, both solo and with partners. Please reach out for more information on Bobby’s Ventures.
The Big Give Back (Charity)
There is nothing in the world more rewarding than giving back. The Give Give Back is a large-scale charity project currently in planning, through which Bobby will empower communities across the country through donations, education, consciousness, and benefit programs.